“HOW DOES THE PUNK MUSIC RECORD LABEL, IRON MAN RECORDS CHOOSE ITS ARTISTS AND HOW DOES IT PROMOTE THEM?” writtten by JANINE LABUSCAGNE BA (HONS) Media & Communication, University of Central England, 2007. “.....There are two kinds of music – good music and bad music. Good music is music that I want to hear. Bad music that I don’t want to hear” Fran Lebowitz, Metropolitan Life, 1978 The objective of this study discusses promotional strategies generated by the independent record label, Iron Man Records. The research examined the use of the Internet as a free marketing tool and how traditional methods of running a label did not have an affect on…
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