Independent Record Labels of the Internet Era by Kristian Evans

Few people ask me questions these days. I'm probably deluded thinking anyone would actually want to know what I do for a living, and if I told them honestly they would probably think I'm mad. In truth, I like to be left to get on in peace so I don't really care. I think the last time I faced 20 questions was a round of "German Traffic Police Roadside Mastermind," but that's another story. A few months ago, I spent some time on Skype talking to Kristian Evans and answered as many questions as I could, probably more than 20, on the subject of Independent Record Labels in the age of…

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Iron Man Records – a Birmingham based Independent Record Label

Iron Man Records is a Birmingham based independent record label, founded in 1996. The label has released recordings by: P.A.I.N, Police Bastard, John Sinclair, Nightingales, Steve Fly, TC Lethbridge, Dufus, Sensa Yuma, and Last Under The Sun, amongst others. “Music has no flag, no government, no police. Nobody owns it, nobody controls it. Music crosses all borders of geography, language, culture and belief. Music brings people together.....” - Reasons Why Iron Man Records is run by a Music Promoter and Tour Manager - Mark Badger and a Script writer and Lawyer with a music background - Kevan Tidy. Mark Badger founded Birmingham Music Network, in 2000.  Since 1994, Mark has organised…

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How does Iron Man Records choose it's artists and how does it promote them?

“HOW DOES THE PUNK MUSIC RECORD LABEL, IRON MAN RECORDS CHOOSE ITS ARTISTS AND HOW DOES IT PROMOTE THEM?” writtten by JANINE LABUSCAGNE BA (HONS) Media & Communication, University of Central England, 2007. “.....There are two kinds of music – good music and bad music.  Good music is music that I want to hear.  Bad music that I don’t want to hear” Fran Lebowitz, Metropolitan Life, 1978 The objective of this study discusses promotional strategies generated by the independent record label, Iron Man Records.  The research examined the use of the Internet as a free marketing tool and how traditional methods of running a label did not have an affect on…

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