Iron Man Records has had to develop a number of survival skills in the wasteland that is the world of independent music. Changing habits post Covid, the cost of living crisis, Brexit, the cost of touring, the price of fuel, streaming services, and online platforms have drained the life blood from the environment that musicians operate in. At a time when most people are overwhelmed with music to choose from, playing music has become an unsustainable career choice for many. Earning enough to just cover basic costs has become almost a dream. I would like to invite you to become an Iron Man Records Patron. Musicians need a number of different…
music promotion
How does Iron Man Records choose it's artists and how does it promote them?
“HOW DOES THE PUNK MUSIC RECORD LABEL, IRON MAN RECORDS CHOOSE ITS ARTISTS AND HOW DOES IT PROMOTE THEM?” writtten by JANINE LABUSCAGNE BA (HONS) Media & Communication, University of Central England, 2007. “.....There are two kinds of music – good music and bad music. Good music is music that I want to hear. Bad music that I don’t want to hear” Fran Lebowitz, Metropolitan Life, 1978 The objective of this study discusses promotional strategies generated by the independent record label, Iron Man Records. The research examined the use of the Internet as a free marketing tool and how traditional methods of running a label did not have an affect on…
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