How did Iron Man Records come about? I started buying records at an early age but soon found that record collecting was an expensive luxury and the only choice was what was stacked on the shelves or anything that hadnt already sold out. I spent time finding good second hand shops but again, the majority of records i found were old vinyl in poor condition or unwanted items and i could never find much I was interested in. I spent a lot of my time reading the music magazines for free in shops on saturday afternoons looking at the features and reviews but again there was never much i really found…
online strategy
How does Iron Man Records choose it's artists and how does it promote them?
“HOW DOES THE PUNK MUSIC RECORD LABEL, IRON MAN RECORDS CHOOSE ITS ARTISTS AND HOW DOES IT PROMOTE THEM?” writtten by JANINE LABUSCAGNE BA (HONS) Media & Communication, University of Central England, 2007. “.....There are two kinds of music – good music and bad music. Good music is music that I want to hear. Bad music that I don’t want to hear” Fran Lebowitz, Metropolitan Life, 1978 The objective of this study discusses promotional strategies generated by the independent record label, Iron Man Records. The research examined the use of the Internet as a free marketing tool and how traditional methods of running a label did not have an affect on…
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