How has Iron Man Records adapted to the growth of digitalisation?

Iron Man Records has had little choice, it has had to learn to adapt to digitalisation regardless. From 2004 until 2014 the label has seen a steady decline in physical sales both online and through physical outlets. From 2014 until 2017 this has continued at a faster rate and from 2017 to 2018 there has been a sharp drop, the decline has got much worse and deteriorated rapidly. This decline, which has accelerated in recent times, has effected not just Iron Man Records products, but all physical products the label makes available for sale. The physical distributors who take stock from Iron Man Records and distribute across the UK, Europe and…

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What does the term ‘Independent’ mean to Iron Man Records?

“In a nation run by swine, all pigs are upward-mobile and the rest of us are fucked until we can put our acts together: Not necessarily to Win, but mainly to keep from Losing Completely.” Hunter S Thompson — Gonzo Papers, Vol. 1: The Great Shark Hunt: Strange Tales from a Strange Time (1979) Hunter S. Thompson had many wise words that can be useful to anyone wanting to work in the music business. But I’ve always puzzled over a simple question “How did he know?” Independent can mean many different things. For Iron Man Records, an independent record label, it often means working hard and trying to turn available time and resources into…

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The Imagine Nation

“Under the present system of mass education by classes too much stress is laid on teaching and too little on active learning. The child is not encouraged to discover things on his own account. He learns to rely on outside help, not on his own powers, thus losing intellectual independence and all capacity to judge for himself. The over-taught child is the father of the newspaper - reading, advertisement - believing, propaganda - swallowing, demagogue - led man – the man who makes modern democracy the farce it is.” – Aldous Huxley, Proper Studies (1927) Culture Industry is a term coined by Theodor Adorno (1903–69) and Max Horkheimer (1895–1973), who argued…

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